LONDON – March 16, 2023 – Anna Valley and Garden Studios are partnering to set up a new virtual production studio in central London. The announcement follows the companies’ collaboration on the recent SMPTE Virtual Production Showcase that took place at Garden Studios and featured an LED volume by Anna Valley. Together, the companies are providing a 150sqm+ volume and supporting crew and technology at Garden Studio’s facility in the heart of London’s film community.
Anna Valley is one of the UK’s foremost providers in cinematic LED and processing technology and services. The entertainment technology company has an extensive inventory of ROE’s acclaimed Black Pearl BP2V2 ‘film-centric LED panels’ and facilitates a range of pop-up and hosted virtual production studios for television, corporate and film clients. Garden Studios is the largest film studio in central London with a total footprint in excess of 300 000 square feet and five sound stages totaling over 48 000 square feet. They’re also no strangers to virtual production – the facility opened one of the first permanent volumes in London in 2020 and has delivered over 80 productions on this 12m x 4m VP stage that can be extended to 18m x 4m. Partnering with Garden Studios provides Anna Valley with the full infrastructure of a professional facility while Garden Studios can now offer clients a world-class, large-scale virtual production studio supported by technical experts.
“Virtual production is an integral part of our technology-enabled strategy where we use emergent technologies to facilitate efficient film production,” says Garden Studios’ head of virtual production, Mark Pilborough-Skinner “The Anna Valley partnership is the amalgamation of a world-class supplier and an established studio operator, our goals are clearly aligned, and this allows us to provide a state-of-the-art facility to production. It really is a win-win.”
Under the new partnership, Anna Valley has built a 26 x 4.5m ROE BPV2 semicircular volume in a 7750-square foot sound stage at Garden Studio’s Park Royal studio complex. The volume comes complete with an 8m x 5m OD4 ED ceiling, mounted on a motorised hoist so it can be lowered, raised and tilted up to a 45-degree angle; a pair of 2m x 2m OD4 LED totems provide additional lighting sources. In addition to the LED volume, the studio comes complete with Mo-Sys StarTracker and nDisplay servers and disguise vx 4 is available as an option for playback solutions. Anna Valley provides LED technicians and riggers while Garden Studios’ VP supervisor and digital artists complete the technical crew provision. The new VP stage also benefits from Garden Studio’s extensive infrastructure including dressing and green rooms, production offices, kitchens and on-site parking, and virtual production clients have the option of using Garden Studio’s in-house content creation, script advice and storyboard review services.
“Garden Studios is the ideal virtual production partner for Anna Valley,” says Anna Valley’s director of virtual production, Christina Nowak. “From the moment we started working together on the SMPTE Virtual Production Showcase the synergies between the companies and the opportunity for a mutually beneficial partnership became obvious. But, more importantly, we believe that this partnership provides a world-class virtual production facility for the filmmaking community.”
The Anna Valley volume at Garden Studios was built at the beginning of March and the first shoot using the stage has already been completed. Both companies expect that most production clients using the studio will incorporate both traditional filmmaking and virtual production methods in their schedules and the studio therefore has a ‘D’ configuration which typically suits most drama and car scenes, reducing the need for time-consuming custom builds. However, clients have the option of reconfiguring the layout to suit their specific purposes and the volume can also be significantly extended using same-batch LED stock from Anna Valley.
“We are very proud to partner with Anna Valley to step up the ambition at Garden Studios and to welcome more virtual production projects,” says Thomas Hoegh, founder and CEO of Garden Studios. “With this partnership, we can serve larger productions and refine our expertise to serve a full range of solutions and drive forward the creative palette.“
About Anna Valley
The Anna Valley name is synonymous with some of the biggest brands in media and entertainment. Renowned for innovation, the company has earned its reputation over 30 years as a trusted provider of outstanding technical design, technology and talent to the live event, entertainment and television industries. As one of the UK’s foremost cinematic LED and processing stockists, the company has one of the largest inventories of ROE Black Pearl 2 panels in the country and facilitates a range of pop-up and hosted virtual production studios. The wider Anna Valley group provides comprehensive technical services for both rental and fixed installations, from technical design and technology provision to scenic fabrication and project management. Find out more at www.annavalley.co.uk
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About Garden Studios:
Established in February 2020, Garden Studios aims to be the most friendly, supportive and sustainable film studio in London. We know it will take time to achieve this, but we take this journey seriously and keep it front of mind every day.
Garden Studios is the largest-scale film studio in central London with a total footprint of 300,173 sq. ft. We house five sound stages totalling 48,025 sq. ft., with the largest offering at 23,350 sq. ft, additional sound-treated stages, a virtual production stage of 4,800 sq. ft, a 12 x 4m and a 26 x 4.5m LED volume (in partnership with Anna Valley) with wet hire, and three virtual production training rooms. Supporting spaces include production offices, workshops, green rooms, costume and hair & makeup rooms, private meeting pods that overlook our canalside, and parking.
Garden Studios was built with our values deeply embedded in the fabric of our studio. We prioritise sustainability, inclusivity, education, innovation, and accessibility. We set high standards for ourselves and, though we know the best goals are achieved only after years of hard work, we are proud of the milestones we’ve already reached. At Garden Studios our focus is on talent, and by talent, we mean everyone involved in the creative process and who brings to life the media, film, and TV that inspire our world. We look towards the future and welcome all creatives to join us on our journey. Find out more at: www.gardenstudios.io
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